At the age of 16, Diana Vickers managed to make herself a musical icon in the U.K., thanks to her time during the fifth season of the X-Factor competition in 2008. Vickers sailed through the early rounds of the competition with a voice that judge Simon Cowell compared to Marmite, noting that people would either love it or hate it. The former turned out to be true as Vickers made it through eight rounds of live shows without ever falling into the bottom group; in one week she was given a bye from the competition because of her acute laryngitis. Oddsmakers had Vickers pegged as the winner of the whole competition, but it wasn't meant to be. With the rising success of Alexandra Burke and JLS, Vickers was voted out right before the final round, finishing in fourth place behind Eoghan Quigg. Though Vickers signed on to Syco Records with the three people who beat her in the competition, her record deal was later dropped and she signed with RCA instead.