These two guys subject themselves to simulated labor pains to see what women go through...BRING THE PAIN!

Check out the faces these kids make when they taste something questionable!

And I use 'jerk' because I'd get in trouble for saying what I really think he is.

He doesn’t want larger people shopping in his store, he wants thin and beautiful  people,” Lewis said. “He doesn’t want his core customers to see people who  aren’t as hot as them wearing his clothing. People who wear his clothing should  feel like they’re one of the ‘cool kids.’”
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http://elitedaily.com/news/world/abercrombie-fitch-ceo-explains-why-he-hates-fat-chicks/